The term SEO (Search Engine Optimization) can be defined as the process of escalating the amount of visitors to a website by ranking high in the search engine rank page. Link building plays an important role in any website for getting higher search engine placements and good traffic. However, it is defined as the practice of obtaining links from external web sites to your own to enhance both direct referrals and search engine ranking as well.

There are a number of links that can be built while doing online business; a few of them are explained below:

One-Way link - One-way link building means that a website links to other websites but doesn’t get back links. Popularly known as non-reciprocal links, one-way links are much more difficult to get than traditional reciprocal links.

Press Release links – Press release submission can be of great help if it is submitted in various directories and leading news sites in order to get natural back links from your articles.

Article links – This can be a distinguished way to get some good authority links from high profile sites. Individuals can write articles as much as they want and submit articles to gain quality traffic. Quality content also helps to increase the visitors.

Reciprocal link – Reciprocal link building is another widely used strategy of link building. The process of link building is performed by exchanging links based on some agreement between two trusted websites who share the same business interest with a plan of raising website traffic and link popularity.

The Advantages of Link Building

Links Create Direct Traffic – One of the most popular ways of finding a new website is to click on a link. Generally, users follow links that trusted website recommends for valuable and relevant information. Hence, link building creates direct traffic to your website.

Links Build User Trust in You – Link building also increases the level of trust in what you say or what you offer. Blog readers have a certain 'trust' in the author as it creates this same link-trust factor.

Links Build Search Engine Trust in Your Site – For determining websites’ ranking, link building plays a vital role as major search engines consider it to be a great factor. It is also obvious that if you have many links pointing to your site from other sites, your content must contain quality and important information.

Link Building Advertising is Less Expensive – Advertising through Web is quite expensive. A number of link building programs are free, but there are many paid programs available to grow your traffic. You will need to stick to a site for about a few weeks to see great results.

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